Who is Bishrant Tandukar?

Bishrant Tandukar is a product designer from Nepal with over 11 years of experience creating intuitive digital experiences. He is currently working at Omnesoft, an ERP platform. He has designed products for millions of users across B2B, B2C, e-commerce, and SaaS domains.

What does Bishrant Tandukar specialize in?

Bishrant specializes in product design, UX design, UI design, AI design, and vibe coding. He also has expertise in branding, storytelling, motion graphics, and social media marketing. His approach combines deep user research, discovery, and people-focused design thinking.

How many years of experience does Bishrant Tandukar have?

Bishrant Tandukar has 11+ years of professional experience in product and UX design, working across startups, enterprises, and academic institutions globally.

What kind of products has Bishrant Tandukar designed?

Bishrant has designed a wide range of products including Ncell's mobile app (growing users from 1M to 1.5M), NIC Asia Bank's website (improving NPS from -17 to +2), Febris — an accessible FHIR health app for elderly patients, Metro Mates — a tactile toy for visually impaired children, and Soul Story — a GenAI and AR memory preservation app.

Is Bishrant Tandukar available for freelance or contract work?

Yes, Bishrant Tandukar is available for freelance and contract work. He can be reached at bishrant@gmail.com or through his Toptal profile at toptal.com/designers/resume/bishrant-tandukar.

Where is Bishrant Tandukar based?

Bishrant Tandukar is from Nepal and works with clients globally.

What is vibe coding and does Bishrant Tandukar do it?

Vibe coding is a creative approach to building digital products using AI-assisted tools to prototype and ship interfaces rapidly. Bishrant Tandukar actively practices vibe coding, combining his design expertise with AI tools to build functional, polished digital experiences faster.

Re-defining Mobile Experience of Ncell for One Million Users in Nepal

Client
Axiata Ncell

Product Type
Telecom Mobile App Redesign

Timeline
3 months [2023]

Team
Lead Designer [me]
Project Manager
UI Designers
Developers

My Contribution
Evaluative & Qualitative Research
Market Research
UI Design
UI Style Guide
Design Review
Project Analysis

Zipper edge for the peel sticker tear effect

Scroll To Reveal

Ncell, Nepal’s second-largest telecom provider, leads in revenue market share with 16M users, 5M registered app users, and 1M+ monthly active users. It is an app that lets users manage mobile services, recharge, track usage, and subscribe to plans.

Redesign impact observed over 3 months post-launch, based on data from Google Analytics and Clarity
( 1 )
Increased the user base from 1 million to 1.5 million
( 2 )
Increment in positive reviews on the App/Play Store
( 3 )
Improved the information architecture & user flow

Hand holding a phone showing the Ncell app with balance, data usage, voice minutes and service options. Designed by Bishrant Tandukar

Thinking approach to
starting the project

Conducted evaluative research on existing materials, and analytics to map user navigation patterns.

Led a session on the 'Cynefin Framework' to clarify the project’s scope and complexity.

DACI Decision-Making Framework, was used, to ensure the project completion, to reduce conflicts during the design phase, and get quick prioritized feedback from multiple stakeholders.

Problem 1

Improve the app’s information architecture and visual design to increase engagement, streamline user flows, and reduce churn rate.

Old Design

New, Lo-Fi Design

New, Hi-Fi Design

Final detailed design of the new Ncell app. Designed by Bishrant Tandukar

Let’s breakdown
each components

Tapping theleft area of the profile card opens a drawer modal with profile information, "My 5 Service," and "Switch/Add Account" options.

Originally in settings page which resulted in low interaction & awareness, loyalty points were moved to the homepage to inform users about their benefits and membership.

The navigation bar simplifies access to packs, support, and recharge, with ‘Recharge’ highlighted for easier user access.

The right area of the profile card shows the data balance and expiry date. A refresh icon allows manual updates via a server request, as the API requires a manual refresh or app reopening. This follows standard UI practices in Nepal, ensuring familiarity for users.

In Nepal, the mobile subscription model is based on data, voice, or SMS usage. Users can purchase packs in-app via the 'Buy Packs' button, with a visual indicator showing balance and expiry, varying by pack count.

The feature listing personalizes offers, products, and services using tracking data, while key products are prioritized for the front page, settings, or drawer modals based on our decision-making matrix.

Ncell screen with prepaid balance, data left, active packs and options like PIN Query, Call Details, Coverage and Settings

Ncell prepaid account summary with user name, phone number, balance, expiry date and a Recharge button

Ncell bottom navigation bar with Home, Packs, Recharge, Support and Others, with a purple recharge button in the middle

Secondary features neatly organized and packed into drawer modal

User session recordings & navigation patterns showed scattered features made navigation difficult. I streamlined access by placing them in a homepage drawer modal.

The ‘My5 Service’ feature saw increased usage after a previously low click-through rate. Usability testing also showed users found the profile card easier to navigate due to a clear onboarding process. The features location were changed accordingly in coming months, by analyzing user engagement.

The new widget feature enables users to quickly check their mobile balance, making it more convenient for them. It also promoted pack purchases by displaying data, SMS, and voice statistics to meet business goals. Based on our analytics, it boosted users awareness of low balances, resulting in higher conversion rates.

Ncell widget shown on an Apple phone — (1, iOS Widget)

Ncell widget shown on an Android phone — (2, Android Widget)

Problem 2

Decrease user drop-off rate of phone balance recharge feature

The user experience was improved by adopting a visually intuitive approach for the tabs, addressing new users difficulty in distinguishing the tabs from plain text.

Funnel analysis revealed that users struggled with a lengthy multi-step process. As a result, payment options, once in the third step of a five-step flow, are now consolidated on a single page for easier access.

Also, I combined the 'Scan Code' and 'Pin Code' screens, allowing users to view their default mobile number and scan or manually enter the PIN on one page.

Recharge screen of the old Ncell app — (1, Recharge Page) (Old Version)

Recharge screen of the new Ncell app — (1, Recharge Page) (New Version)

New Ncell app recharging by entering the pin code — (2, Recharge Page via PIN Code)

New Ncell app recharging by scanning the recharge pin — (3, Recharge Page via Scanning PIN Code)

Conclusion

This project presented significant challenges due to technical constraints, limited resources, and tight timelines. I had to devise creative and efficient solutions for the home screen that aligned with both business objectives and user needs. It was incredibly rewarding to contribute to improving the usability of an app that millions of people in my country rely on daily.