Currently, the website is designed for users to exclusively open new accounts, check interest rates, and access the internet banking portal. At this stage, the bank's website receives a healthy monthly visitation of 200,000 users.

This sparked a clear goal: revamp the website to achieve a positive NPS post-relaunch, improve information architecture & refine user journey.
To enhance search usability, the search function was prominently positioned on the homepage for both desktop and mobile, guided by survey feedback, heatmaps, and funnel analysis. Keyword suggestions, popular products, and personalized recommendations were incorporated.
Personalization was introduced through user account logins, enabling a tailored search experience based on popular or user-specific keywords. This improved usability by upto 40% based on the post-launch survey & conversion/CTR via search analytics .



The benefit calculator, once a standalone feature, was embedded into the 'Savings Page' for comparisons across different accounts. I integrated the calculator into the ‘Product Listing Page’ & 'Savings Page,' enabling easy comparisons across accounts.


