Changing the traditional way of navigating banking websites in Nepal

  • Client
  • NIC ASIA Bank
  • Product Type
  • Bank Website Re-Design
  • Timeline
  • 3 months [2022]
  • Team
  • Lead Designer [me]
  • Project Manager
  • UI Designers
  • Motion Designer
  • Front End Engineer
  • QA Specialist
  • My Contribution
  • Qualitative & Quantitative Research/Analysis
  • Market Research
  • Information Architecture
  • UX Writing
  • UI Design
  • UI Style Guide
  • Usability Testing
Zipper edge for the peel sticker tear effect
Scroll To Reveal

Meet, NIC Asia Bank, Nepal's foremost private‑sector commercial bank, boasting over 5 million users across the entire nation.

Currently, the website is designed for users to exclusively open new accounts, check interest rates, and access the internet banking portal. At this stage, the bank's website receives a healthy monthly visitation of 200,000 users.

(Homepage, Re-Designed Page)
Redesigned NIC ASIA homepage. Designed by Bishrant Tandukar

An NPS & usability survey across 10 Bank Branches revealed low scores, negative feedback & poor user journey highlighting customer dissatisfaction.

This sparked a clear goal: revamp the website to achieve a positive NPS post-relaunch, improve information architecture & refine user journey.

-17
164
30
Promoters
120
22
Passives
263
48
Detractors
Net Promoter Score (548 Surveys)
Survey conducted before website redesign
+2
134
28
Promoters
216
45
Passives
129
27
Detractors
Net Promoter Score (480 Surveys)
Post-Launch Survey (3 Months After Launch)

Challenges faced during the redesign based on our Evaluative Research

  • ( 1 )
    Survey revealed 63% of users struggled with the search function due to inaccurate or excessive results.
  • ( 2 )
    Shareholders prioritized integrating a prominent benefit calculator to boost sales and outshine competitors in Nepal.
Problem 1

Survey revealed 63% of users struggled with the search function due to inaccurate or excessive results.

To enhance search usability, the search function was prominently positioned on the homepage for both desktop and mobile, guided by survey feedback, heatmaps, and funnel analysis. Keyword suggestions, popular products, and personalized recommendations were incorporated.

Personalization was introduced through user account logins, enabling a tailored search experience based on popular or user-specific keywords. This improved usability by upto 40% based on the post-launch survey & conversion/CTR via search analytics .

NIC ASIA bank homepage with saving account offers up to 84 Lakhs rupees insurance and a family image. Designed by Bishrant Tandukar
Two phones showing NIC ASIA Bank homepage with voice search and a saving account with insurance benefitsNIC ASIA search results page showing recent searches, popular products and related services on a red background
Problem 2

Shareholders prioritized integrating a prominent benefit calculator to boost sales and outshine competitors in Nepal.

The benefit calculator, once a standalone feature, was embedded into the 'Savings Page' for comparisons across different accounts. I integrated the calculator into the ‘Product Listing Page’ & 'Savings Page,' enabling easy comparisons across accounts.

Comparison of NIC ASIA saving accounts, one for everyone with up to 80,000 rupees benefit and one for women, with photos of customers
Two tablets comparing NIC ASIA savings account options and benefits with images of people
Conclusion

I gained valuable insights into designing for both customer retention and acquisition. This project was exciting as it helped me simplify the banking process for users. Additionally, conducting NPS surveys and using user feedback to guide decisions, rather than relying only on stakeholder input, was a highlight of the project.

Bishrant’s Portfolio

You can only view this on tablet, laptop and  desktop.

I’m the
designer, hehe!